Leo Burnett

This week our guest speaker was Brendan Good, Associate Creative Director from Leo Burnett. The presentation was both informative and interesting. He started off the presentation by handing around two books, The Internet Case Study and Guidelines for Online Success, which are both by Rob Ford and Julius Wiedemann.

He gave us a lot of interesting resources, hints, and quotes, such as:

• Typodermic. Fonts free online by well known designer Tobias Frere Jones
• "The computer has played a role in destroying creativity with Photoshop. Everybody thinks they're a designer" - George Lois
• Clients from Hell
• "I'd rather be." Make sure to leave time for stress relief and hobbies … Get one (or 12)
• "Logos have become the closet thing we have to an international language, recognized and understood in many more places than English" - Naomi Klein
• Always present on a calibrated monitor
• Red Interactive Agency is a good place to work 
• All you need is PASSION 
• Legal. Everything I say today is my view, not that of the company I work for (always put legal in your designs)
• Camp Organic. Learn how to get out of your comfort zone
• Typesetting. Convergence is coming. Learn it. More font choices are now available to use on the web
• Use Post-it notes. They are like mind maps with 100 mph and 360 degree thinking 
• It comes down too: fast, cheap or good (pick 2)
• Music mimics art, art mimics music
• You will work for free at times
• Salary Guide is a great resource
• Creative Group is also a great resource
• FITC is worth the investment

Buy a moleskin

• Perfect to have when inspiration strikes (simple, well designed, and popular in the art community)
  
  

Types of Shops

• Futurists
• Brand Leads (ideas & clients)
• Independent (mom and pop or BFF shop)
• Vendor / Specialists (a skill: research, Papervision 3D, Wordpress)
• Social Crews (digital guerrilla)
• Freelance (join Behance - can work from anywhere)
• Co-operatives (get freelancers together with different skill sets)

More Good Advice

 About Leo Burnett

• Leo Burnett is the 4th most awarded design agency - only Canadian company on list
• 9 to 5 job 
• Creatives run the shop
• One of the most important aspects of being hired is that you have to fit into the company
  
• Clients include: Kellogg's, Healthy Choice, Bell, TVO, P&G, Blackberry, and more

Contact Information:

Brendan Good 
Linked In
Personal Website
Twitter

Leo Burnett
Website