This week’s presentation was by the Group Creative Director, John Alabazowski of Maclaren McCann. I really enjoyed the presentation and meeting John afterwards.
Some of the work John showed us includes clients such as:
- Buick
- Chevy Cruze launch (one of the largest launches of GM’s history).
- GM Motors
- RBC
- World Vision
- OLG
- Nescafe
- Camp Couchiching (Fun to do something that’s not for money – but for charity)
- Viral Campaign for Halo 3
- and more!
He talked about designing for mobile phones, which is like going back 15 years in time. The process and importance of building online communities and how together we are "Genius", which is Maclaren McCann's process. As well, how collaboration is key.
Finally, he gave us some tips for the interview:
- Bring work with you.
- Bring your own computer.
- Only include the best portfolio pieces that you are proud of.
- Develop a tough skin, since your work will be critiqued.
- Creative Directors try to stump you with questions (be aware of what’s out there – websites, technology, designers, and campaigns).
Contact Information:
MacLaren McCann Canada
10 Bay Street, Toronto, ON, M5J 2S3
Tel: 416.594.6000
10 Bay Street, Toronto, ON, M5J 2S3
Tel: 416.594.6000
No comments:
Post a Comment